Our Story
Juro Miru is about living a longer, healthier, more fulfilling life.
Backed by science.
Engineered for life
Mind, Body, and Planet
Our Philosophy
We believe in research. Innovation. Sustainability.
We believe longevity is a science.
We’re inspired by ikigai - the ancient Japanese concept that physical wellbeing is deeply influenced by our mental and emotional health.
Wellbeing begins in your cells. Our products are designed to help you get more out of life by revitalizing those cells.
Reach new limits. Achieve. Optimize your mind, body, and future.
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What is Ikigai?
At Juro Miru, we are inspired by Ikigai, the Japanese concept of living with purpose and joy. Ikigai means "reason for being" and combines what you love, what you are good at, what the world needs, and what you can be rewarded for
The Science Behind Ikigai
Rooted in centuries of tradition and supported by modern science, Ikigai is not just a way of living but a holistic approach to enhancing physical and emotional wellbeing. Research supports the profound impact of Ikigai on health and Longevity
Physical and Emotional Beneifits
Physical Wellbeing: Research shows that a purposeful life improves cardiovascular health and promotes longevity (Psychosomatic Medicine).
Emotional Wellbeing: A strong sense of Ikigai reduces stress and enhances mental health (Journal of Psychosomatic Research).
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Embracing Natural Balance
Wellness, whatever your age
Age is not your number of years but how young or old you feel. Feeling good - at any age - can have a meaningful impact on your longevity.
Join the dots
The health of the earth is inextricably linked to our own. We strive to support the planet’s natural balance through gentle manufacturing and sustainable practice.
Protecting our habitats
Our earth is in peril. We want to change that. As we grow, we will launch new initiatives to create a biosphere reserve, promote tree-planting programs, and support victims of natural disasters.
Focusing on our future
We focus on what really matters: your life, your health, and the fate of our planet.
Sustainable & Ethical
Our wellbeing is intimately dependent on the wellbeing of the planet. The health of the earth is inextricably linked to our own. We strive to support the planet’s natural balance through gentle manufacturing and sustainable practice.
Science-backed Infrared Fabrics.
Juro Miru activewear harnesses the unique benefits of Infrared technology. Juro Miru Performance Enhancing textiles are clinically proven to support recovery, sleep, and energy levels by converting body heat into infrared energy
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For Seekers and Explorers.
We believe in a healthy mind and body. Our blog is packed with information to help you get more from each day, From the Japanese art of forest bathing to mindfulness techniques.
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@juro.miru